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74.12Level 4

Graphic design and visual communication activities

Explanatory note

This class includes:

  • activities of graphic designers
  • graphic design of web pages
  • activities of communication designers
  • activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media
  • design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

This class excludes:

  • design of computer-produced graphics for animations, see 59.11
  • designing the structure of web pages applying principles of software engineering, see 62.10
  • web design in combination with programming of web pages, see 62.10

Parent code

74.1Specialised design activities

Child codes1